Call Tracking allows you to track calls from your site and know precisely what advertising activity brought them whether it was from another site, Google or your own paid search effort.
So no more will you need to guess how your caller has found you.
Why you need Call Tracking
Call tracking is an essential tool for any business that spends money on advertising across multiple stations. Clients with AdWords possess an inborn need to track the calls that are relevant to their key words, in order to understand which keywords deliver call conversions. call tracking company With no visibility of call conversions, it’s simply not possible to figure out if your investment from the key words on your portfolio is providing value or not. Is just tracking AdWords call conversions enough?
Most customers are searching to track not only PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call tracking system like Call Conversions Tracking comes from, as it lets you realize your ROI for every one of these very important channels not only Google PPC. This is essential actionable data allowing you to optimise the effectiveness of each of your marketing channels, key to the success of any business.